Navigating the Turbulent Waters in an Evolving Legal Marketplace
Lawyers should update their bios regularly to keep it fresh, and because it is an important marketing tool. It should be well written, brief and to the point on the benefits a prospect should gain by retaining your services.
Since there will likely be opportunities over the holidays to meet people you will want to…
As we get closer to the holiday season (yeah, they’ll be here sooner than you think), it means there will be more and more networking opportunities. A lot of lawyers, including yours truly, are not always comfortable in every setting. However, these events can be very important to developing business for one’s practice, and should…
Your success in landing new clients, or retaining existing clients for that matter, can relate directly to how they are treated when they contact your firm. I have commented in the past on this blog about the role of the receptionist and how important he or she is in terms of the impact it makes …
The matter of whether to send printed holiday cards instead of e-cards is one that I feel very strongly about. It is not unlike my view about sending handwritten Thank You notes, instead of emails when expressing gratitude or congratulations to someone. I’ve written and spoken about the topic many, many times on this blog…
Lawyers know about networking, but most, except the real Rainmakers, don’t like it. It isn’t exactly like having a root canal to them, but they would rather be practicing law. Nonetheless, the majority do recognize the need for it.
Roy Ginsburg has a post on Attorney at Work that talks about how networking is a…
Been meaning to comment on some marketing advice I saw on Law Practice Today back in August. The article entitled “A Business Development Checklist for Young Lawyers” by Kelly O’Malley at Fox Rothschild struck me for two reasons: her checklist should get the attention of more than young lawyers, and, at least in part, should…
In response to that question in these economic times, some (if not many) lawyers might say that you would be nuts to turn down any work that comes across the transom. Well, wrong answer IMHO. I would argue that you’re nuts if you don’t turn down cases that are not suited for your practice, or…
The key to success in any business is providing value. And in today’s competitive legal market, any law firm that doesn’t know that is not talking to their clients. Much less are they in tune with their marketplace.
If you think you are providing value to your clients, but haven’t asked them, how would you…
