Okay all you rocket scientists out there, you know that “good” is better than “bad.” So, why do some law firms still surprise their clients in bad ways. By that I mean, fail to meet deadlines, fail to attend to and keep clients informed about their matters (the basis of 80% of grievances filed against
client relations
Don’t Surprise Clients, Except…
It should come as no surprise that clients don’t like surprises. Who does? Well, most of us wouldn’t mind being surprised with a nice Hanukkah or Christmas present about now. But, you get the point.
I have written a number of posts (three listed below) over the past eight years regarding the dangers (and benefits…
Avoid Client RFPs
A recently released survey by LexisNexis® reported on an increased level of RFP activity by law firms of various sizes. (See Summary here). The results surprised me somewhat for a couple of reasons.
Some results:
- Close to half the 359 survey participants (41%) couldn’t tell how many RFPs they dealt with on a monthly
…
Do You Know Why A Client Handed Your Firm a Pink Slip?
If your firm has ever lost a client (yeah, I know), I hope you know why. Not think you know, BUT really know the reason(s). My guess is that it was due to poor client relations and/or failure to produce value, or a combination of both.
An article by Aric Press, editor-in-chief of The American …
Two Quick Tips On Building Relationships
In a similar vein to the old real estate adage, in legal marketing it’s all about contact, contact, contact. Two important factors need to come into play in building any relationship are how often you are in contact (with clients, referral sources and prospects) and what value those communications add to the relationship.
That’s pretty…
Of Course, Client Service is Marketing!
Have you ever had a bad experience that totally turned you off to ever returning to a store, restaurant, auto mechanic, or whatever. I have to admit that that has happened to me. But, have you ever been turned off to a WHOLE city because of an unpleasant incident at its airport?
Patrick Lamb tells…
Ideas And Advice: Be Your Own Law Firm CVO!
Even if you can’t hire a Chief Value Officer, appoint yourself to the position and start thinking seriously about providing value to clients.
This week we asked: Do you need a Chief Value Officer?
1) Yes, I bet it would be helpful – 29%
2) No, we provide great value already – 28%
3) Possibly…
How to Build Long-Term Relationships
Whether you are trying to build a relationship after landing a new client, or to enhance existing client relationships, there are effective things a lawyer can do to accomplish both.
A Q&A article by Frank D’Amore that appeared in The Legal Intelligencer a couple of days ago, and on Law.com’s Small Firm Business, provides…
Make Friends for Long Term Client Relationships
I have often preached at seminars and law firm retreats, that the key to successful legal marketing is to go out and befriend people. My formula goes something like this:
Make contacts, contacts, contacts
(to borrow a concept from my realtor friends),
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Communicate constantly
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Build upon relationships
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Turn into friendships…
Full-Time Client Feedback Person – The Next Trend?
Seeking client feedback appears to be getting more attention in firms of all sizes. Ballard Spahr (500-plus lawyers) has hired a full-time “client interviewer,” and Stanislaw Ashbaugh (19 lawyers) prominently links to their Chief Results Officer from their home page, and Ward and Smith PA (80 lawyers) has a partner who is devoted to visiting…