I believe the key to success in business development is to do something every single day… create a habit. As some of you may know, I wrote a book on the subject, The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit In 21 Days. When you plant seeds day after day… day
Legal Business Development: The Ultimate Business Development Tool
By Paula Black on
Posted in Increasing Credibility
It’s no secret that I believe authoring a business book is one of the best credibility building efforts you can do to develop business. In fact, I don’t even see it as a “book”… I see it as a BIG, audacious business card! The power of a book to establish credibility and development more business…
Legal Business Development: The Biggest & Most Powerful Business Card You Can Carry!
By Paula Black on
Posted in Increasing Credibility, Increasing Visibility
What could you imagine to be the biggest and most powerful business card you can carry? I bet you thought of those giant checks that non-profits produce as a photo op with their donors… come on tell the truth! You know those checks that take 4 people to hold? Now you have the picture? Well……
Legal Marketing: Substantive Content
By Paula Black on
Posted in Business Development
As I wrote about earlier this week I spoke at the Broward County Bar Association and I Google everyone who was in attendance. The biggest issue I always find is that few lawyers have any substance on the first page of google. I will likely find their address and phone number since there are always…