attorney marketing

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Once you’ve answered Tuesday’s questions (and hopefully a few more of your own asking), you’ll be better able to rework and rethink your marketing plan to see even more results in the coming year. For instance… if you went the entire year without writing a single article but managed to reconnect with 5 old clients…

It may sound counterproductive, but stopping to think about what you want to do in 2011 is actually a great marketing and business development exercise. So think about it. Do you want more time to coach little league? Do you want to get a pilot’s license? Travel somewhere exotic? Now, rather than retrofit your life…

Being realistic, not all marketing and business development efforts will be great success stories. For every fantastic client landed there will always be one that chose your competition and for every great article sent to a colleague there will be one or two that slipped through the cracks. The key is to always be aware…