It may sound counterproductive, but stopping to think about what you want to do in 2011 is actually a great marketing and business development exercise. So think about it. Do you want more time to coach little league? Do you want to get a pilot’s license? Travel somewhere exotic? Now, rather than retrofit your life into your marketing plan, make your marketing plan fit into your life.

Alison Rowe realized that she wanted to spend more time focusing on her passion for horses. The result? The Equine Law Blog. Take your hobby, your passion…whatever you love to do and make it part of your marketing and business development.

Black Pearl: I came across this article via the Canadian Bar Association and thought it mentioned some incredibly interesting niche practices: Wine law? International art law? Video game law? Yep. Click here for the full article “Discover, and Market, Your Niche Law Practice.