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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: public relations

The Best Advertising Is Free

Posted in Marketing Tips, Prospecting for Clients

It’s called publicity. When you or your firm gets mentioned in the media, and better if you are quoted, it’s instant credibility. And it’s FREE (unless you hire a PR agency to help) Regular advertising is less effective IMHO because you are writing the copy and, of course, it is self-serving. Further it costs you… Continue Reading

2 Important PR Tips

Posted in Marketing Tips

Don’t be a snob, and all PR needs to be personal. That’s it. Okay, maybe a bit more detail is warranted. The first tip: don’t treat a reporter from an unfamiliar publication as someone to shun, since you may regret it one day when he or she is with a major newspaper.  That comes from… Continue Reading

PR Tip: Make Friends with Reporters and Editors

Posted in Marketing Tips

Developing relationships with reporters and editors is a worthwhile goal for lawyers. Your purpose is obvious. By getting to know media contacts (general, business and legal), they are more likely to call you when they need a lawyer’s perspective; and there is no better way to be seen as an expert than by being quoted… Continue Reading

Respond to Reporters Immediately, If Not Sooner

Posted in Marketing Tips

The reason public relations is so much more effective than advertising is because of the credibility factor. What is said in an ad, which you pay for, is controlled by you, whereas what is said about you (hopefully in a favorable light) in the media by an independent third party is free advertising for you… Continue Reading

Public Relations Tip: Get To Know Reporters

Posted in Marketing Tips

Getting favorable press is a very effective way in raising any lawyer’s profile.  And that is good for developing business. Among my top ten marketing tips, I’ve put “Take a Reporter to Lunch” as No.8. This tip came to mind when I saw tomorrow’s meditation in 365 Marketing Meditations: Daily Lessons for Marketing & Communications… Continue Reading

Top 10 Marketing Tips: No. 8 – Take a Reporter To Lunch

Posted in Marketing Tips

Developing relationships with reporters and editors is an excellent objective for lawyer-marketers. Your purpose is obvious. By getting to know media contacts (general, business and legal), they may call you when they need a lawyer’s perspective. They will appreciate it also, because they are always looking for good sources of information, particularly when they are covering a case… Continue Reading

Marketing vs. PR vs. Advertising

Posted in Marketing Tips

Some lawyers not trained in business still miss the distinction between various terms used in conjunction with the general term “marketing.” Marketing is a process not an activity. It consists of many things that together make up marketing – including public relations and advertising, which simply put are tools of marketing. The main difference between… Continue Reading

A Couple of Don’ts When Dealing With Reporters

Posted in Marketing Tips

Establishing good relations with reporters and editors is always a good thing. It is also one of my top ten best practices (check out No. 8 – “Take a Reporter to Lunch”). Press coverage increases your credibility and is free vs. advertising, which both requires out-of pocket costs, and by its nature is less credible… Continue Reading

Which is Better: Advertising or Public Relations?

Posted in Marketing Tips

Law firms have asked me whether they should undertake an advertising or public relations campaign. My response can be both or neither. The reason is that until a firm has done the basics involving strategic marketing planning, either or both could be a total waste of money. If a firm doesn’t know where it wants to end… Continue Reading