The reason why law firms and other businesses choose to invest vast sums of money in Search Engine Optimization (SEO) is apparent. The logic fits. You get on the first page of Google, large numbers of people see you, and you’ll bring in clients. It’s why it’s more than a $20 billion industry in the
Before you read anything else, visit our friends over at Spotlight Branding, schedule a consultation, and pay them for marketing service. Did you do it? Probably not. You haven’t gotten anything out of this article yet.
So then why do so many lawyers use social media as nothing more than a digital billboard that
When you think about search engines, everyone quickly mentions Google, but YouTube is the world’s second-largest search engine. It has over 2 billion active users and deserves a place in your marketing plan. It’s a solid platform that allows you to create valuable, educational content that your past, current, and future clients can use. However
Nearly every business claims to provide great client service—maybe even you make that claim (though most consumers don’t rate law firms particularly high on that scale). However, the ability to provide that level of service versus just promising it depends on a number of factors. Foremost is a great client experience. Let’s take a closer
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Our friends over at Spotlight Branding are preparing for their 2025 Legal Marketing Trends Report (their 4th edition). This is one of the biggest reports in the legal industry, and they need your help.
Please click here to take the Trends Report survey and share your insight into several areas
Word-of-mouth marketing is a timeless and powerful tool for influencing decisions and driving sales. In the past, this involved one person telling another or pointing them toward a product or service during face-to-face conversations. It has and will continue to be one of the most common ways law firms market their firms.
Today, the mentality
People want to work with the expert. If you run a general practice or are a door lawyer, then you are NOT an expert. It also means that you’re spending time doing things you don’t particularly enjoy doing just to keep business coming through the door. (We also realize you can’t explicitly call yourself an
Social media is a place where you can post whatever is on your mind and whenever the mood strikes you. While that might be the case for your personal Facebook or Instagram, your business accounts need a more strategic approach.
One part of that strategy is creating informative and relevant content that showcases your expertise
Marketing is as broad of a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems, yet many lawyers seem unaware of the alternative view and solutions to them. All four marketing misconceptions we outline here can be traced back to this thought process.
Misconception