Nearly every business claims to provide great client service—maybe even you make that claim (though most consumers don’t rate law firms particularly high on that scale). However, the ability to provide that level of service versus just promising it depends on a number of factors. Foremost is a great client experience. Let’s take a closer look at 5 tips that can help your firm exceed expectations and thrive no matter how tight or competitive your market.
Tip #1: Develop a Client-Centric Culture
In a client-centric firm, everyone strives to provide an exceptional experience. This includes a friendly voice on the phone, quick responses (more on that below), and exceptional products or services. For law firms, this might include free consultations, complimentary ebooks, and a website that speaks to its intended audience.
Tip #2: Easy Communication with Rapid Responses
When clients want to reach you to book an appointment, ask a question, or even express a concern, how easy do you make it for them? Are your contact details available on a clearly labeled section of your website or do visitors have to go looking for them? The easier they are to find, the more you’ll come across as a firm that cares.
Proactively offering different ways of communicating with your firm is also important, especially after hours. You can provide customers with options such as email, Facebook messenger, an FAQ page, chatbot, and telephone support during business hours. Whichever options you offer, make sure you respond by the next business day at the very latest. For some queries, you can use automation for immediate results.
Tip #3: Show You Value Feedback
Asking for feedback is essential to ensuring satisfaction. Not only does it show that you’re willing to listen, but the responses can help you better understand the experience people are having with your business. Just make sure you act on what you’re told: by learning more about their experiences, you can improve the strategies that serve you well while discontinuing the ones that don’t.
Tip #4: Personalize the Client Experience
One of the best ways to ensure customer satisfaction is to personalize the service experience. Analyze each client’s history with your firm and recommend solutions for their specific needs. You can even send them a personalized “Happy Birthday!” Little gestures like that can mean a lot.
Tip #5: Show Them How You’ll Help Them Succeed
Telling prospects how you will assist them along their journey (especially after the main job they hired you for is finished) while explaining the next steps is a surefire way to keep them satisfied. Your clients will know exactly what to expect from you and how to contact you for help if needed. For example, great family lawyers offer support and guidance on getting back into the dating scene after a divorce or tips for coparenting with a difficult ex–spouse.
Conclusion
Consumer expectations are higher than ever. As clients become more empowered, their experience becomes even more important. In fact, clients with the most positive experiences spend 140% more and stay loyal for up to six years. A great experience strategy on your part can make a positive impact on customer loyalty, retention, and revenue growth.