Navigating the Turbulent Waters in an Evolving Legal Marketplace
And which do your clients prefer? Can your clients or prospective clients determine which you are? Do they care?
Merrilyn Astin Tarlton has an entertaining piece on Attorney at Work that talks about clients being like kids in a candy store. If all candy looked and tasted alike, like law firms, how is a poor…
This is a similar theme to my post last week about not abandoning your niche in a down economy. It is related in the sense that by turning down work that you do not want, don’t usually handled, and is outside your niche is the right move – at any time – but especially…
It is very tempting to take whatever legal business comes over the transom in a down economy. Heck, if the firm’s normal business is slow, some lawyers might be tempted to take whatever work comes along. Wrong!
It is the worst time to start diluting your brand. Better to crank up the marketing to get…
Can’t imagine anyone arguing with the statement that lawyers are happiest when they are doing the work they enjoy for clients they like. Although I have covered this topic more than a half-dozen times, it is worth mentioning again. Especially when you run across a succinct article that emphasizes the point so well.
Chuck Newton’s…
Bruce Allen has an intriguing post at Marketing Catalyst about restaurants in troubled times, and how one chef comes to the rescue. We both believe there are valuable lessons in his story for law firms. Although Bruce brings up the tale in the context of a down economy, I believe the lesson is just as applicable…
Well, “secrets” may be a bit strong, since what makes small to medium size law firms successful isn’t exactly rocket science. Prosperous smaller firms have very successful lawyers who never practiced in BigLaw, as well as those who did, but left because they no longer cared for the environment or life style in larger firms.
So…
Over the past week I have been covering four laws that can help you become the leading lawyer in your field. The series was inspired by Trey Ryder’s newsletter where he wrote about the laws based on Positioning: The Battle for Your Mind by Al Ries and Jack Trout.
The previous three posts addressed:
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