Do the emails you send to your clients build credibility? Credibility… like your ability to be laser sharp and get to the essence of an issue? Or are they written like mini briefs? Everyone gets more emails per day than they can possibly read. When communicating with clients it is important that they read your
Increasing Credibility
Legal Business Development: 12 Things You Should Know
By Paula Black on
Posted in Increasing Credibility
How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it’s not likely that large numbers of potential clients will see you in court or at the negotiation table… the second best way to demonstrate your expertise is with articles and blogs. The more you can…
Legal Business Development: The Ultimate Business Development Tool
By Paula Black on
Posted in Increasing Credibility
It’s no secret that I believe authoring a business book is one of the best credibility building efforts you can do to develop business. In fact, I don’t even see it as a “book”… I see it as a BIG, audacious business card! The power of a book to establish credibility and development more business…
Legal Business Development: Lawyers Are Achievers… But Respected is Another Question
By Paula Black on
Posted in Increasing Credibility
Lawyers are achievers… that is for certain. But are they respected? David DiSalvo, a contributor to Forbes Magazine writes… The Five Hallmarks of Highly Respected Achievers. When I read it I thought… If this isn’t for lawyers… I don’t know what is! Disalvo describes his writing as… science, technology, and the cultural ripples of…
Legal Business Development: Just Make It Great!
By Paula Black on
Posted in Increasing Credibility
"Just make it great."... Carmine Gallo writes in his article for Forbes Magazine that these were the words of Steve Jobs to John Lasseter, who at the time was the only animator at Pixar Studios. Just make it great… so he did and the rest is history. Steve Jobs purchased Pixar for $10 million…
Legal Business Development: The Biggest & Most Powerful Business Card You Can Carry!
By Paula Black on
Posted in Increasing Credibility, Increasing Visibility
What could you imagine to be the biggest and most powerful business card you can carry? I bet you thought of those giant checks that non-profits produce as a photo op with their donors… come on tell the truth! You know those checks that take 4 people to hold? Now you have the picture? Well……
Legal Business Development: Take On Responsibility
By Paula Black on
Posted in Increasing Credibility
Some people wait to be invited, appointed, begged or cajoled into signing up for a project. They sit in the back of the room hoping they won’t be called on… does it sound familiar?
What most people don’t realize is there is far more to gain when you take responsibility for a project. Some people…
Legal Business Development: YOUR INTERNET IDENTITY
By Paula Black on
Posted in Increasing Credibility
You have a conversation about someone… what are you likely to do? Google… find out more about the person. So when someone hears YOUR name and Googles you what will they find?
- Your website bio? Is it up to date and does it speak to the type of work you are interested in doing?
- A
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