Never throughout history has a man who lived a life of ease left a name worth remembering.”
The more often you remind your network of who you are and what you do, the more likely they are to think of your firm when the opportunity for a referral comes up. As it is right now, 83% of people are willing to make referrals to their lawyers but only 29% actually do it. Why? Because the law firm they worked with isn’t doing the legwork to stay top of mind — even though it’s easy. That doesn’t have to be you. Here are just a few of the endless ways you can keep in touch:
- Weekly emails
- An email newsletter
- A print newsletter
- Social media posts
- Regular blog posts
- Consistent videos
- Podcast episodes
- Holiday cards
- Birthday cards
- Personal phone calls
That last one might seem a bit intimidating, but it’s actually an excellent way to keep your firm top of mind and show that you truly care about your clients. The best way to do it is by establishing a system. Keep a running list of the people in your network — it can be 100 people or 1,000 — and go through it systematically, calling or emailing 10% of the list each month.
These strategies work. Consider this newsletter that you’re reading right now. For the last few minutes, you’ve been enjoying Spotlight Branding content. Now, imagine that tomorrow, another lawyer you know mentions that they’re having a marketing issue — who do you think is going to pop right into your mind? That’s right, we are! Staying in touch works, and you can use it to your advantage.
The options we outlined above are easy to do on your own, but if you want the referrals without spending the time, we can help you implement them. Contact us today to learn more.