Last week we talked a bit about personal branding again. Who you are and what you want to project to the world. But the truth is, you can craft the most perfect personal brand in the world, but if no one knows about it, it means nothing. That’s why, starting today, we must all make

Should you risk a major investment in marketing and business development if you can’t measure the results?

This week we asked: How much are you willing to invest in something you may not be able to measure?

1) Nothing. – 35%

2) A small amount…and let’s see what happens. – 50%

3) I’m all in

Should you risk a major investment in marketing and business development if you can’t measure the results?

This week we asked: How much are you willing to invest in something you may not be able to measure?

1) Nothing. – 35%

2) A small amount…and let’s see what happens. – 50%

3) I’m all in

Since we’ve already started our discussion of blogging and social media I thought I would continue on the path this week. And wouldn’t you know it? Both Kevin O’Keefe and Seth Godin (two of my favorite bloggers) were, unknowingly, right there with me. What they were addressing was the inevitable question of ROI. It’s not

By now most of us are at least minimal participants in both of these social networking behemoths—but are we making the most of our presence?

This week we asked: Have you ever brought in business from a social networking site?

1) Yes, from friends on Facebook. – 15%

2) Yes, from colleagues on LinkedIn. –

By now I would guess over half of you have seen “The Social Network,” a movie (for those not aware of it) about the creation and subsequent evolution of the phenomenon known as Facebook. I would also guess that more than half of you have personal Facebook pages, mostly used for keeping in touch with

One of the greatest things about putting out a truly engaging and thoughtful blog is the opportunity to connect. A focused, smart blog can draw attention and comments from potential clients, industry colleagues and even local, regional and national media; it can help you develop your personal brand (as we discussed previously); and can open