As mentioned in an earlier post, the Legal Marketing Association Annual Conference will be held April 13-15 in San Diego and looks like it should be a good one.  A couple of free upcoming LMA webinars are designed to give you a taste of what the conference has to offer. The webinars are:

1.      Title: Creating a Cross-Selling Culture Shift

Date: Thursday, January 22, 2015 

Time: 10:00 a.m. Pacific/ 1:00 p.m. Eastern

Host and presenter David H. Freeman, J.D., founder of Law Firm CultureShift® will speak about how to improve the culture of cross-selling throughout a firm. Freeman was voted the top law firm business development consultant and coach for three consecutive years in nation-wide National Law Journal surveys.

Key takeaways from this webinar:

  • Increase firm-wide buy-in to the importance of cross-selling
  • Identify and overcome key obstacles that impede the flow of cross-selling activity
  • Cross-connect groups and individuals who have the greatest potential for success
  • Approach the relationship lawyer to achieve buy-in and sustained effort
  • Get client meetings and maximize effectiveness during those meetings
  • Show leaders how to develop and support new cross-selling habits

For more information and to register click here

2.      Title: The Roadmap for Your Future: Navigating and Accelerating Your Career in Legal Marketing Learn from the LMA’s Rising Stars!

Date: Wednesday, February 11, 2015

Time: 10:00 a.m. Pacific/1:00 p.m. Eastern

For more information and to register click here

If you still haven’t decided whether to attend the annual conference, these two webinars may help you decide. Heck they’re free.

If you are interested in attending the 2015 Legal Marketing Association Annual Conference then get with the program, and register by this Friday, January 9, 2015. That’s when the early bird special rate ends.

This year’s three-day main conference will be April 13-15 in beautiful San Diego, and looks like it will be a good one. The conference is organized around six key themes:

  • Business Development
  • Business of Law
  • Marketing Technology
  • Marketing Communications
  • Professional Development
  • Client Service

In addition there will be 6 pre-conference programs covering: Marketing Core Competencies; Impact Marketing for the small and mid-size firms; CMO Summit (limited to 40 participants); Breakthrough in PR, Content and Communications; and a one-day Six Sigma Lean/Project Management Certification Course.

If you or your firm is serious about marketing and business development in 2015, I suggest you attend the conference whether you are an in-house staff person, consultant or lawyer. Not only will you make great contacts with the many networking opportunities, but you will learn a lot about bringing in business to your firm. And you will have a lot of fun at the social events at the conference and around San Diego.

You will find the Brochure with all the information about the conference and registration here.  Don’t wait as Friday is rapidly approaching.