Navigating the Turbulent Waters in an Evolving Legal Marketplace
Are you a lawyer who is an innovator?
A friend gave me a book… titled "Best Practices are Stupid… 40 Ways to Out-Innovate the Competition" by Stephen M. Shapiro. Intriguing title… right? It challenges conventional wisdom. And in some cases is a slap-up-side-the-head.
Here are some of Stephen’s tips… (I’m paraphrasing a bit.)…
Bringing your personal brand to the forefront and mixing it with what your target market wants to know makes for a clear, concise blog personality.
This week we asked: Do you have a clear vision for your blog or potential blog?
1. Yes, my vision is clear – 0%
2. Maybe, I have a few…
You can never be all things to all people. It’s important to recognize your target market and make THEM your focus.
This week we asked: My target market:
1. Is abundantly clear – 53%
2. Is somewhat clear – 47%
3. Is not clear to me at all – 0%
My Thoughts: It’s great…
