It’s been awhile since I posted my top ten legal marketing tips, and I’ve never done so in a single post before. So, here goes in the reverse order of near-term effectiveness and how I posted them (with links to where you can read my earlier post on each):

No. 10 – Be Active In Organizations

No. 9 – Networking With Super-Connectors

No. 8 – Take A Reporter To Lunch

No. 7 – Write Articles of Interest

No. 6 – Talk It Up With More Speeches

No. 5 – Communicate Often

No. 4 – Offer To Make Proposal

No. 3 – Seek Client Feedback Often

No. 2 – Entertain Your Client

No. 1 – Visit Your Clients

Hope they are helpful to you and your firm.

  • These are so good, you should frame ’em and sell ’em. Toughest one for us, as a small firm, is soliciting feedback. It’s tough because it is typical that many of us will have worked on the matter so the person who asks for the feedback will be asking the client about him or herself. How should this be handled.
    Tom’s Response: If Dan or Charles are both involved with the client’s matter, I would suggest you hire an outside consultant to obtain the feedback from at least your top clients. As mentioned in previous posts, in-person interviews are best, followed by telephone interviews. Least favored in my opinion are written surveys. Good luck.

  • Sorry to hear for your loss! These encore posts are certainly worthwhile – these are some great tips you are providing.