From my own experience over two decades, clients are the best source of new work for law firms. Second best are referral sources. Okay, you’ve heard me toot that horn a few times I know (here, here, and here), but it’s true, really. Now, according to a post by Jim Hassert, research backs that up.
Jim is doing a series on the “Six facts every lawyer must know to develop business.” Last week was “Fact 2: You must start with current clients.” He quotes from The Rainmakers’ Toolkit by Harry Mills as follows:
So, your planning and legal marketing efforts should put the emphasis on clients first and foremost.