After 15 years of working with both individual lawyers and firms there has never been one strategy that could work for all. The strategies are as varied as the individuals implementing them. For some, "thinking outside the box" is the route to follow, while others fare better when focusing on the basics. Taking into account time, experience and marketing goals, I personalize every marketing plan I work on, but sometimes things don’t go as expected, and it’s in these instances that I’ve learned the greatest lessons of my consulting career. As we wrap up our discussion of marketing mentors and consultants I’m happy to share these lessons with you. But first…

Question of the week: What’s the greatest lesson YOU’VE learned from a marketing mentor or consultant?

What is the most important pearl of wisdom you have received via a marketing consultant or mentor?online survey