For all of my yelling and shouting about consistency and repetition, there are some (but only some) exceptions to the rules. A good place to break from the norm? You guessed it—your blog. While keeping on topic is still important, a blog is a place to get creative in the way you communicate with the outside world. It’s a place to show your personality and occasionally your humor, interests and view of the world. Don’t be afraid to think outside the box and draw inspiration from everyday events, news and pop culture.

Question of the week: Are you breaking from the norm?

If you blog, how often do you incorporate stories from real life, the daily news or pop culture?customer surveys