Navigating the Turbulent Waters in an Evolving Legal Marketplace
Having a blog on your website can be a great way to show off your knowledge and expertise about your particular practice area(s). The key to having a great blog, however, is making sure you have the right information on display.
Many lawyers make the mistake of having their blog be a news hub where…
I bet you think I have LOST it! THE INTERNET? What would YOU give up to stay connected to the internet? The internet has profoundly changed our daily lives – just think about how you did business or conducted your personal affairs just a short ten years ago? Fast Company ran an article by…
Expectations and results . How do you define them when you are embarking on a marketing and business development initiative? It’s not easy because the tendency is to define results as cases in the door. That is like judging success only by a million dollar check. And we both know that is unrealistic.
I work…
You can’t replace face-to-face, but you sure can support it. Here’s what to consider this year.
On Tuesday I mentioned that 2011 should be your year to rebel against social media. But that doesn’t mean throw it away. It just means make smarter use of it. Meet someone at a lunch? Add them to your…
Should you risk a major investment in marketing and business development if you can’t measure the results?
This week we asked: How much are you willing to invest in something you may not be able to measure?
1) Nothing. – 35%
2) A small amount…and let’s see what happens. – 50%
3) I’m all in…
Should you risk a major investment in marketing and business development if you can’t measure the results?
This week we asked: How much are you willing to invest in something you may not be able to measure?
1) Nothing. – 35%
2) A small amount…and let’s see what happens. – 50%
3) I’m all in…
Since we’ve already started our discussion of blogging and social media I thought I would continue on the path this week. And wouldn’t you know it? Both Kevin O’Keefe and Seth Godin (two of my favorite bloggers) were, unknowingly, right there with me. What they were addressing was the inevitable question of ROI. It’s not…
As the Greatest American Lawyer blog says “content can drive business.” In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client. Demonstrating one’s expertise by putting meaningful content on the Internet is a win-win. It makes it more likely that…
Thought it may seem scary at first, making the leap into blogging and social media can bring greater rewards than you ever imagined.
This week we asked: When was the last time you took a risk with your marketing and business development?
1) Within the last month – 13%
2) Within the last 6 months…
Taking risks is always an integral part of achieving great success. Whether it’s narrowing your client base or simply re-branding your firm, doing something new can often be a little scary. One of the things I’ve found to cause the most anxiety in my attorneys when it comes to marketing and business development risks is…
