Expectations and results . How do you define them when you are embarking on a marketing and business development initiative? It’s not easy because the tendency is to define results as cases in the door. That is like judging success only by a million dollar check. And we both know that is unrealistic. 

I work

You can’t replace face-to-face, but you sure can support it. Here’s what to consider this year.

On Tuesday I mentioned that 2011 should be your year to rebel against social media. But that doesn’t mean throw it away. It just means make smarter use of it. Meet someone at a lunch? Add them to your

Should you risk a major investment in marketing and business development if you can’t measure the results?

This week we asked: How much are you willing to invest in something you may not be able to measure?

1) Nothing. – 35%

2) A small amount…and let’s see what happens. – 50%

3) I’m all in

Should you risk a major investment in marketing and business development if you can’t measure the results?

This week we asked: How much are you willing to invest in something you may not be able to measure?

1) Nothing. – 35%

2) A small amount…and let’s see what happens. – 50%

3) I’m all in

Since we’ve already started our discussion of blogging and social media I thought I would continue on the path this week. And wouldn’t you know it? Both Kevin O’Keefe and Seth Godin (two of my favorite bloggers) were, unknowingly, right there with me. What they were addressing was the inevitable question of ROI. It’s not

Thought it may seem scary at first, making the leap into blogging and social media can bring greater rewards than you ever imagined.

This week we asked: When was the last time you took a risk with your marketing and business development?

1) Within the last month – 13%

2) Within the last 6 months

Taking risks is always an integral part of achieving great success. Whether it’s narrowing your client base or simply re-branding your firm, doing something new can often be a little scary. One of the things I’ve found to cause the most anxiety in my attorneys when it comes to marketing and business development risks is