Writing blog posts can be daunting, which is why so many lawyers hire third-party vendors like us to do it for them. That said, we’re ready to let you in on a little secret: Writing blog posts really isn’t that difficult. Seriously! You’re more than welcome to hire us to create your content, but if you want to try it yourself, here’s our foolproof formula:
1. CHOOSE A TOPIC
First thing’s first: Decide what to write about. If you’re struggling, think about the questions your clients ask you on a regular basis or the challenges they face, and list out the answers/solutions. You now have a list of topics! Pick one and move on to step 2.
2. CREATE A SHORT OUTLINE
To map out your blog post, choose 2–4 main points you’d like to make about the topic you picked and write them down. If you’re unsure, imagine you’re having a conversation with a client about the topic at hand. What are the most important things you’d want them to know?
3. FLESH OUT YOUR OUTLINE POINT BY POINT
To create the body of your article, simply turn each of your main points into a paragraph. As you do this, remember that you’re not writing for a law school textbook! Aim for generic, practical advice and basic tips. That way you’ll avoid confusing your readers and keep your content evergreen.
4. ADD AN INTRODUCTION AND CONCLUSION
That’s right, this is just like what you learned in school. In your introduction, make sure you include something interesting or important to hook the reader, and don’t forget to plug your firm in the conclusion.
5. TITLE THAT BEAUTY!
In today’s world, there’s a lot of pressure to come up with creative, witty titles, but in our experience, the best titles for law firm content are straightforward and to the point. You want a reader to glance at your title and know immediately both what the article is about and what you do. If you can add a little sparkle, too, even better.
There you go — that’s our secret recipe! Now, go out and win those referrals.