Top 10 Marketing Tips: No. 9 – Networking With Super-Connectors
I recently posted a couple of items on networking, one about normal encounters during your daily routines and the other which required more focused activity. A recent post on Inc.com’s blog highlighted an excerpt from a chapter of Keith Ferrazzi’s book Never Eat Alone which is called “Connecting with the Connectors”; that is, those who seem to know everyone. He calls them super-connectors. They could be headhunters, politicians, journalists, lobbyists, fundraisers, or basically anyone whose business requires them to know a lot of people. Getting to know and making regular contact with super-connectors will definitely improve your networking results.