Kane'sTop Ten Marketing Tips
No. 10 – Be Active In Organizations
No. 9 – Networking With Super-Connectors
No. 8 – Take A Reporter To Lunch
No. 7 – Write Articles of Interest
No. 6 – Talk It Up With More Speeches
No. 5 – Communicate Often
No. 4 – Offer To Make Proposal
No. 3 – Seek Client Feedback Often
No. 2 – Entertain Your Client
No. 1 – Visit Your Clients
Hope they are helpful to you and your firm.
These are so good, you should frame 'em and sell 'em. Toughest one for us, as a small firm, is soliciting feedback. It's tough because it is typical that many of us will have worked on the matter so the person who asks for the feedback will be asking the client about him or herself. How should this be handled.
Tom's Response: If Dan or Charles are both involved with the client's matter, I would suggest you hire an outside consultant to obtain the feedback from at least your top clients. As mentioned in previous posts, in-person interviews are best, followed by telephone interviews. Least favored in my opinion are written surveys. Good luck.
Sorry to hear for your loss! These encore posts are certainly worthwhile - these are some great tips you are providing.
