Your personal brand (or whatever you choose to call it) is something you have the option to alter. On Tuesday I suggested that you interview people that know you very well and listen to what they have to say. I cautioned… "The hard part is hearing it! Yes, you have to be willing to hear
Do you really know who you are? Maybe… maybe not. When I work with lawyers to articulate their personal brand it is generally clear… that it is not clear. What is the solution? We need outside perspective. So, I have them ask a few people who know them very well, to answer a few questions.