In this month’s Law Practice Today there is an article by Bob Weiss in which he reports, based on his firm’s 2006 survey, that 82% of the 119 responding firms have received legal work as a result of their web site. It was only 51% in the 2004 survey.
Other results include:
- Seminars and presentations fell to second place among the most effective marketing tools with only 55% of firms reporting gaining legal work from such activity (down from 77% in 2004),
- Twenty percent of firms are utilizing search engine marketing techniques (no firm reported doing so in 2004),
- The search engine marketing techniques that lead to “a steady flow of case inquiries” include: key phrase optimization, geotargeting and click-through campaigns.
The survey validates what many are saying that more and more law firm business is coming as a result of their Internet legal marketing activities. Is your firm an Internet player?