Thanks to Miriam Lawrence at Automatic Referrals for her comments and reference to an article on improving your networking mind-set on Street.com. It served as a reminder for me of three essential factors when it comes to networking:
- It’s a Two-way Street (the more you give the more you’ll get in return. If you take the focus off yourself, and try to be helpful in understanding and addressing the other person’s wants and needs, a trust and friendship will develop; and that will result in your gain in the long run),
- Broaden Your Horizons (work at getting out of your comfort zone, and look for other people and organizations to diversify your networking reach. Obviously, they should have some relational connection – such as a trade group – to the types of clients and referral sources that can ultimately benefit your law firm)
- It Takes Time (like the farming analogy, relationships take time to develop and require the proper care and feeding in order to gain a bountiful harvest).
We all know that networking, and the resulting referrals, play a very important role in legal marketing. Occasionally, it’s a good idea to remind ourselves on the basic principles associated with this tool.