The ABA TECHSHOW ended yesterday, and unfortunately I was not able to attend. But there has been a lot of blogging going on as a result. One that caught my eye thanks to Jim Calloway was a panel discussion on 60 Marketing Tips in 60 Minutes.
All the tips are good, but in looking them over, I thought if I had to pick my favorite dozen, which ones would they be. My best 12 turned out to be 15 and here they are:
- Develop a marketing culture at your firm
- Fire your worst clients
- Optimize, Optimize, Optimize (Web Optimization)
- Have a marketing plan
- Ask your clients for a grade (Report with bill and give discounts for non-satisfactory grades)
- Need to have a marketing budget to market
- There are riches in niches
- Remember, the practice of law is relationship-based
- Identify repetitive tasks and develop automated systems with fixed fees you can market
- Develop your elevator pitch
- Keep a referral log
- Don’t fear creativity and humor
- Don’t just keep clients informed, but keep referral sources in the loop
- Do your bills make sense
- Develop your brand
Well, those were my favorites, but take a look at all of them for other ideas on how to improve on your legal marketing.