By providing additional services to clients at no charge is, of course, an excellent business development strategy. One example of such services might include inviting your clients to your internal CLE seminars. This isn’t a new idea, and some firms have been doing this for years.
Ken Adams, a contract writing consultant, has a post on his AdamsDrafting blog about using CLE as client development tool, and how one firm, Dorsey & Whitney, has been in utilizing this technique with, what appears to be, great success.
When law firms add value to their services (and – as in this case – free), clients are more likely to be grateful and remain loyal, which in turn enhances client relationships. And that is what marketing and business development is all about.