You can do a great job for someone, but that doesn’t mean they’ll remember your name in six months. People move on. They forget. And when a legal issue pops up, they either Google a solution or ask a friend for a referral—often without thinking twice about who helped them last time.

That’s not because you did anything wrong. It’s just human nature. The challenge is staying top of mind without becoming a spammer. You don’t need to chase people. You just need to show up in small, consistent ways.

The goal is to remind them you exist, without making it feel like work to deal with you. If you can do that, you’ll be the first name they remember—and the one they refer.

Use Simple, Useful Touchpoints

You don’t need a complicated email funnel. A short monthly email with a helpful tip, a recent case win, or a reminder about something timely is more than enough. Keep it light. Keep it useful. Make it easy to read.

Social media works the same way. Post a few times a week with something relevant, whether it’s legal updates, quick tips, or even a behind-the-scenes look at how you work. You’re not trying to sell anything. You’re just staying present.

People remember what they see often. You don’t need to impress anyone—you just need to show up.

Make It About Them, Not You

Nobody wants constant updates about how busy you are or how great your firm is. They want to know what’s useful to them. That’s the filter for everything you send or post: does this help the person reading it?

You could share a reminder about tax deadlines, a short checklist for common legal issues, or even a quick story about a lesson learned (without client names, of course). The point is to give value, not talk about yourself.

If you focus on being helpful and consistent, you won’t be annoying. You’ll be appreciated—and remembered.

Stay Visible So You Stay Valuable

People trust who they remember. And the ones they remember are usually the ones who make an effort to stay in touch. You don’t need to overthink it. You just need to show up now and then with something worth reading.