It seems obvious that advertising and publicity are not the same thing. But, thanks to Ed Poll at LawBiz Blog for reminding us of that fact. He quotes from the PR web site of Dian Thomas where she puts it succinctly:
“Advertising is what you pay for; publicity is what you pray for.”
I agree with Ed, nicely put Dian. Also, from a marketing budget standpoint, it is also good to remember:
“Advertising costs you, publicity is free.”
Short one today – heck it is a holiday weekend you know! Enjoy yourself, and pray for all the victims of Katrina who are not.