Welcome to the first month of your best year ever. 

Not convinced? You should be because it could be. 

Here’s a plan to make this month, the month, that everything changes for you and your law firm.  Here’s how: DECIDE to market differently from this point forward.

DECIDE is an acrostic for the 6 steps you can take to make your marketing work better.  

Determine to do something you’ve been putting off that you know will take you toward your goal (like publishing your book).

Engage your audience with something they perceive as high value (like your book).

Capture the heart of your audience by being yourself – warts and all ☺ (in your book).

Impress your audience by doing marketing that’s hard (like creating your book).

Delegate tasks that someone else can (and should) do (Speak-to-Write your book).

Expand your thinking by looking outside your industry for ideas you can use.

Tony Robbins says, “Your Decisions Determine Your Future.” I agree. This month will go by regardless of what you choose to do. 

NOW is the time to decide to move a few of your “someday” items to your “today” list. Otherwise, you’ll experience another round of déjà vu as you relive your past once again. 

One of the best ways to differentiate yourself from every other lawyer is to offer a book to your audience. Share your story, your process, and how you help people like them. Give your audience some one-on-one time with you as they read your book. When you market yourself properly, you’ll see your sales cycle shorten, your conversion rate grows, and your revenue increases month after month. 

If you’ve been thinking about creating a book… stop thinking and decide to make it happen. 

I’ve done it. Spotlight Branding has done it. Hundreds of your peers have done it. Now it’s time for YOU to have done it (had to keep that ball rolling). ☺

Move “publish my book” off your wish list and put it on your DONE list. It’s faster, easier, and more profitable than you might think. Let’s have a chat to see if this is the year for you to become an author.

Let me know what you decide.