The problem with communications according to a post on Fast Company Now has more to do with the lack of communication that may be occurring. It is also more than just listening when someone is speaking. Rather it is about understanding what is being communicated. As the post says, speaking is only the tip of the iceberg. A lot more is likely going on.
I also like the quote that was included from the Irish playright, George Bernard Shaw: “The problem with communication is the illusion that it has occurred.” How true, how true!
Client communications are critical to effective marketing and to long term client relationships. Do you understand what your clients are saying to you?