Figuring out your marketing budget can be difficult, especially since ROI on marketing and business development expenses is notoriously difficult to measure. I usually advise clients to allocate 3 to 4 percent of gross revenue to legal marketing initiatives, but the real question becomes where exactly to spend that money. Many, many firms are guilty of squandering budgeted money on marketing vehicles that just don’t hit the mark. Before we go into HOW to spend your money, let’s find out WHERE most of you are directing your budgets.
Question of the week: Where are you spending your law firm marketing budget?