If You Are Breathing, You're Marketing!
Okay, that’s another of my infamous generalizations. But stick with me a second. I really do believe that everything a lawyer does – at least as s/he interacts with another human being – is marketing.
I was reminded of this basic, fundamental principle when it comes to developing business in any personal services arena when I came across my friend Dan Hull’s post “When you work, you are marketing” over at What About Clients? blog wherein he refers to Rule 6 (his favorite) of his 12 Rules of marketing. It is definitely worth a read.
And here is an earlier post of mine on the same topic:
Take a look.
http://www.legalmarketingblog.com/admin/trackback/64769
I read through both of those posts and I agree with the theories for the most part. I think that in general, life is about selling yourself to others. And for lawyers, you are selling your skills and knowledge to everyone you meet because anyone can be a client.
