Legal services can feel intimidating. Potential clients often don’t know what to expect, who to trust, or what questions to ask. Video helps break down that wall. It puts a face to your name and makes you more approachable before they even pick up the phone.

You don’t need a full production crew to get started. You don’t need to be perfect on camera. You just need to show up with clarity, confidence, and a focus on helping. That alone puts you ahead of most firms who still rely solely on text-heavy websites and generic bios.

Video builds trust faster than almost any other format. It shows your tone, your personality, and how you communicate. That’s what people are really buying when they hire a lawyer.

Keep It Simple and Useful

Start with videos that answer common questions. Think “What happens if I don’t show up for my court date?” or “Do I need a will even if I don’t have a lot of assets?” Short videos under two minutes work best. Post them on your website, social media, and even your Google Business profile.

You can also use video to explain your process: how consultations work, what documents clients need to bring, or what happens after they sign. These aren’t flashy topics, but they’re the things real clients care about. And they show that you’re thinking ahead.

Use Video to Stay Top of Mind

Video isn’t just for first impressions. It’s also a great way to stay visible with your existing network. Share short clips on LinkedIn, send video updates to your email list, or even include video links in your follow-up emails.

Don’t overthink production. A steady phone camera, natural lighting, and clear audio are all you need to start. The key is consistency. One video a week adds up fast, and the more you share, the more people start to remember you.

Video Makes You Memorable—And That Means More Calls

You don’t have to be a polished speaker to make an impact. You just have to show up and be helpful. Video makes that easier than ever.