The reason why law firms and other businesses choose to invest vast sums of money in Search Engine Optimization (SEO) is apparent. The logic fits. You get on the first page of Google, large numbers of people see you, and you’ll bring in clients. It’s why it’s more than a $20 billion industry in the
Before you read anything else, visit our friends over at Spotlight Branding, schedule a consultation, and pay them for marketing service. Did you do it? Probably not. You haven’t gotten anything out of this article yet.
So then why do so many lawyers use social media as nothing more than a digital billboard that
When you think about search engines, everyone quickly mentions Google, but YouTube is the world’s second-largest search engine. It has over 2 billion active users and deserves a place in your marketing plan. It’s a solid platform that allows you to create valuable, educational content that your past, current, and future clients can use. However
Nearly every business claims to provide great client service—maybe even you make that claim (though most consumers don’t rate law firms particularly high on that scale). However, the ability to provide that level of service versus just promising it depends on a number of factors. Foremost is a great client experience. Let’s take a closer
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Marketing is as broad of a term as legal counseling. Under both umbrellas, there are a multitude of disciplines that apply to different types of problems, yet many lawyers seem unaware of the alternative view and solutions to them. All four marketing misconceptions we outline here can be traced back to this thought process.
Misconception
People get weird around election season, especially when it comes to how they spend money on their business development. Marketing (and new marketing investments) come to a screeching halt. People have their eyes on the economy and a “wait and see” approach to what happens with the election.
But why? There’s an odd misconception that
Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role isn’t discussed enough: their mental health.
According to Dr. Michael Freeman, a psychiatrist who studies
Change is never easy. And today even more challenging since every aspect of our lives has changed in some way. Covid-19 has taught us many things and the most important is resilience.
According to a survey MyCase conducted, 44% of law firms surveyed believe that Covid-19 will have a lasting impact on the way courts
How is a law firm like a vegetable garden? Otto Sorts, the anonymous contributor to Attorney at Work, makes a clever comparison between the two. He provides sound advice on pulling the “weeds” from your firm.
What kind of weeds are we talking about? He identifies four of them thusly: