The vast majority of new legal work for lawyers comes from referrals, whether they be from clients, former clients, or other people who, know like and trust you. Often called word-of-mouth marketing, primarily new work comes because of what other people say about you. (One exception obviously is plaintiff’s work, which is basically garnered through advertising).

I have written many posts over this blog’s 10 years on the subject of referrals. And I have included links to 10 below, and invite you to breeze through them for tidbits you might find helpful.

But today I will list, with no further explanation needed IMHO, seven tips I am convinced will guarantee you referrals. So here goes:

  1. Do excellent legal work
  2. Dress professionally
  3. Beat deadlines
  4. Respect clients
  5. Never (unfavorably) surprise a client about anything
  6. Charge reasonable fees
  7. Be a nice person

That’s all folks.


Except for other of my posts on referrals (I apologize in advance for broken links, as some no longer are available):