Navigating the Turbulent Waters in an Evolving Legal Marketplace
You have a website – great! Even better, you utilized the elements we’ve written about here and here to make a great website. Even better than that? Many of you hired us to build it for you!
Of course, there’s always room for improvement, and depending on your marketing goals, there are some things you…
Forget the bells and whistles… your website needs to reinforce your brand, your message and your points of differentiation via powerful, compelling content.
This week we asked: When visitors come to our firm website they can recognize our points of differentiation…
1. Instantly. 13%
2. Within the first 2 minutes. 29%
3. After poking around…
Last week we took a look at five important marketing materials. This week I want to discuss one in depth. Your website. These days nearly everyone has a website. Unfortunately, not everyone has a truly business development-driven website. Forget for a moment the possibilities of technology…we challenge firms to use their on-line presence…
