Navigating the Turbulent Waters in an Evolving Legal Marketplace
Imagine getting a firm of more than 60 lawyers in a room and seeing them all agree on something… anything! Even agreement on the weather would be tough, wouldn’t you say?
Well, this weekend I witnessed an agreement on something that certainly has more impact to their firm then the weather. It was a…
When it comes to business development what comes first credibility or visibility? It’s a bit like…what comes first… the chicken or the egg?
I was coaching a client who has been consistent with her blogging and has been seeing potential clients for consultations. In the past six weeks she’s seen six prospects that can be…
*Special Friday Post
When somebody Googles your name, what will they find? I had the privilege of speaking to the Young Lawyers Division of the Hillsborough Bar Association in Tampa, Florida yesterday… and I delivered them a bit of a wake up call. Prior to the speech, I had Googled each of the attendees……
There are 4 simple ways that you can dramatically increase your visibility– and credibility– in the circles you want to be known.
This week we asked: In the past six months I have:
Written an article – 51%
Given a speech – 19%
Made use of social media – 4%
Started a book – 0%…
You can’t have a brand without visibility. It’s rocket fuel for your marketing and business development efforts. We’ve discussed the importance of Google (if you haven’t yet, go Google yourself… you may be surprised what potential clients will see first), but there are many other options to increasing your visibility… and credibility.
Question of the…
