The Little Black Book on Law Firm Branding and Positioning

Repetition! Repitition! Repitition!

This week we asked: Are you protecting your brand?

1. Lent our firm name to a project/event that did not further our brand. 16%

2. Drawn business in via synergistic and brand appropriate partnerships. 5%

3. Had multiple logos/colors/fonts on firm materials. 79%

4. Created strict guidelines for use of logos/colors/fonts. 0%