There are lots of things one can do from a marketing and business development standpoint to have a successful practice, whether you are a solo or, quite frankly, a lawyer in any size firm. Considering the fact that you will have less resources to bring into play the smaller your firm, here are a few
small firms
Recession Tips for Solo and Small Firm Lawyers
By Tom Kane on
Posted in Marketing Tips
Ran across the July/August issue of the ABA’s Law Practice magazine which contains an article by Linda Oligschlaeger with the The Missouri Bar. Although her advice to solos and small firm lawyers covers practice management generally, I was particularly taken by 7 of her 15 tips which relate to marketing in these (or any…
Have You Talked With BigCorp Yet?
By Tom Kane on
Posted in Marketing Tips
In yesterday’s online issue of AmericanLawyer.com, there was more talk about corporations, who have traditionally utilized BigLaw, switching to smaller law firms. Companies like Nouveau Elevator Industries, SAIC, Cisco Systems, HCA, and 3M Company are among those cited in the article “The Big Squeeze” (free registration required) as switching at least some of their…
Another Reason Smaller Firms Will Pick Up More Corporate Work
By Tom Kane on
Posted in Marketing Tips
We’ve talked about (here and here) several reasons why small and mid-sized regional law firms are picking up corporate work that has traditionally been done by larger law firms. The reasons include:
- Lower hourly rates,
- Alternative fees,
- Tighter in-house budgets,
- BigLaw partners departing for smaller firms to retain clients,
- Unsustainable associate salaries in
…
Marketing Opportunities Abound for Mid to Small Law Firms
By Tom Kane on
Posted in Marketing Tips
Law departments in large corporations and some law firms are definitely re-evaluating their relationships, according to an article in the March issue of Inside Counsel magazine. The article <"Feeling the Pinch: How the economic crisis could change your law firm relationships” sets forth succinctly the realities of today’s world.
Even though in-house…
Down Economy Isn’t Necessarily Bad For Smaller Firms
By Tom Kane on
Posted in Marketing Tips
After reading for months about tons of layoffs of both lawyers and staff by BigLaw firms, one may think that the legal business is in trouble in this down economy. Not so fast. An article to the contrary by Thomas Adcock appears in the recent issue of Law.com’s Small Firm Business.
Adcock points to…
Secrets to Small Firms’ Successes
By Tom Kane on
Posted in Marketing Tips
Well, “secrets” may be a bit strong, since what makes small to medium size law firms successful isn’t exactly rocket science. Prosperous smaller firms have very successful lawyers who never practiced in BigLaw, as well as those who did, but left because they no longer cared for the environment or life style in larger firms.
So…