I’m serious! The world has changed. In my 27 years as a legal marketer and in-house in several firms, I have never seen the situation more serious in terms of lawyers being de-equitized or flat-out fired for not bringing in business. Back in the nineties I was with law firms that quietly – very quietly
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Improve Your Marketing by Changing Client Behavior
By Tom Kane on
Posted in Client Communications, Marketing Tips
Not many would argue that clients hire lawyers and law firms they know, like and trust. Or they will use lawyers that were referred to them by people they know, like and trust. That certainly has been the belief of legal consultants like David Maister, who has professed such behavior over the years in…
Legal Business Development: Be REMARKABLY Successful!
By Paula Black on
Posted in Developing A Strategic Plan
Success. How do you define it? Some lawyers just want to make a nice living. Some want celebrity status. Others want to make incredible amounts of money. And yes others are driven to make a difference in this world. Those that achieve success do so because they have defined it for themselves. And their definition…