I was at a conference in San Francisco on Social Media for Lawyers last month. Someone in the back of the room asked the panel members… “What is the ROI on social media?” Dan Goldman, General Counsel for Mayo Clinic gave a brilliant answer. “Let me ask you a question… What’s the ROI on your
Legal Branding: Measuring the Unmeasurable
By Paula Black on
Posted in Branding and Positioning
Should you risk a major investment in marketing and business development if you can’t measure the results?
This week we asked: How much are you willing to invest in something you may not be able to measure?
1) Nothing. – 35%
2) A small amount…and let’s see what happens. – 50%
3) I’m all in…
Legal Branding: Measuring the Unmeasurable
By Paula Black on
Posted in Branding and Positioning
Should you risk a major investment in marketing and business development if you can’t measure the results?
This week we asked: How much are you willing to invest in something you may not be able to measure?
1) Nothing. – 35%
2) A small amount…and let’s see what happens. – 50%
3) I’m all in…
Legal Branding: The question of ROI
By Paula Black on
Posted in Branding and Positioning
Since we’ve already started our discussion of blogging and social media I thought I would continue on the path this week. And wouldn’t you know it? Both Kevin O’Keefe and Seth Godin (two of my favorite bloggers) were, unknowingly, right there with me. What they were addressing was the inevitable question of ROI. It’s not…