For the past two weeks we’ve explored the idea of trust and how to build that trust with clients, potential clients and colleagues. So once it’s there what comes next? You guessed it: referrals. But getting referrals isn’t as easy as doing a good job. You have to let people know that you want them&hellip
referrals
Attorney Marketing: Opening your eyes to opportunity…
You don’t have to build a referral base through a Bar Association only. Look around your everyday life and make networking fit in.
This week we asked: Where have your best referrals come from?
1) Professional Organizations (Bar Associations, ect…) – 19%
2) Personal Causes – 26%
3) Community Organizations/ Schools – 13%
4) Neither…
Attorney Marketing: Opening your eyes to opportunity…
You don’t have to build a referral base through a Bar Association only. Look around your everyday life and make networking fit in.
This week we asked: Where have your best referrals come from?
1) Professional Organizations (Bar Associations, ect…) – 19%
2) Personal Causes – 26%
3) Community Organizations/ Schools – 13%
4) Neither…
Manage Client Expectations To Get More Referrals
There could be a number of reasons that clients might bad mouth your firm. As the saying goes, an unhappy client/customer will tell up to 10 people how dissatisfied they are with a product or service. For a lawyer, that can be the kiss of death, since anywhere from 71% to 80% of new matters…
Attorney Marketing: Networking & Referrals
I often find myself counseling clients who have trouble committing to organizations. In fact, if I had a dollar for every client who joined the local Bar Association and then called it a day I would be…well, I’d be a wealthy consultant. One of my main goals in working with a new client is to…
Simple Referral Tips
Usually, I don’t post about articles that are only available by subscription, since most readers are not going to sign up and pay to see the article. However, a recent one on LawyersUSA Online gave some pretty simple steps to increase referrals, and I thought they were worth mentioning.
The five pretty basic tips include:…
Lawyer Marketing: Focus On Your Own Backyard
Your friends and family can be an incredible source of referrals… as long as they know just what it is that you do.
This week we asked: What percentage of your friends and family truly know what you do?
1. Less than 25% – 35%
2. 25-50% – 40%
3. 51-75% – 17%
4. 76-100%…
Lawyer Marketing: Start Within Your Sphere.
Many realtors (who happen to be masters of marketing!) I know have a name for the people around them…their “sphere of influence.” These are the people—the family, friends, former clients and close acquaintances—whom they count on to help them bring in business. And you can bet EVERY SINGLE ONE OF THEM knows exactly what…
Why Marketing to Referral Sources is Important
Referrals from clients or other sources accounts for at least 70% and 80% of new business for lawyers. I say that because three referral gurus say so, and based on my personal experience when I was an in-house marketer at two different law firms.
Accordingly, it makes sense to market to referral sources on…
How Can You Stand Out From the Crowd? Do Unto Others
In good times and in bad, getting noticed is obviously a critical factor in developing business. But especially in these economic times, it is even more crucial to be doing the kinds of things that allows your firm to stand out from the crowd.
In a post entitled "Getting Noticed" my friend Thom Singer over…