Navigating the Turbulent Waters in an Evolving Legal Marketplace
As the holidays approach, there will be many opportunities to meet and greet, and collect business cards. One might think the more the merrier. But not so fast, there are reasons to not start a variation on a baseball card collection (some of you may remember when such a collection was a big thing).
What…
No matter how many times you have given the same basic talk, always practice before giving it the next time. I have given a similar marketing speech many, many times. Occasionally, I have not practiced beforehand and I fell flat. I was uncomfortable, and at times, tongue-tied.
So, I never give a talk without adding…
When I am going to give a talk to a trade group, such as a Bar Association, I ask for the opportunity in advance to speak to the conference leadership or members who will be in the audience. The reason is simple, I want to find out what they want to learn, and take away…
One of the key ingredients for a successful speaking engagement is to be nervous as hell before you start. It does not mean you should be trembling in your shoes, but if you are not a little on edge, you will generally fall flat. At least that’s what happens to me. If I am very…
Whether you are making a pitch to your boss, a client or prospect, or a speech to a more general audience, credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com of the importance of ethos in any presentation.
Asher succinctly points out four simple tips to boost your credibility on…
You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn’t think that you could learn a lot about developing business from spending 90% of your time viewing the inside of your eye lids.
But, ALAS, Joey Asher does…
A couple of years ago I had the opportunity to speak to a trial lawyers’ bar association. Not having a lot of experience on the plaintiffs’ side of marketing, I decided the best approach would be to get some insight into what the organization was hoping to learn about marketing. Accordingly, I asked my contact…
A comment to a recent post of mine led me to a book about overcoming America’s No. 1 Fear – public speaking. The title of the book Stage Fright: 40 Stars Tell You How They Beat America’s #1 Fear by Mick Berry and Michael Edelstein got my attention. It isn’t the same as “writer’s block&rdquo…
There are many who say when it comes to speeches, as for a lot of things in life, less is more. I’m not sure whether that’s based on lousy speeches, or by keeping it short, it’s easier to get your point(s) across more effectively.
Whatever is the case I think brief is better when my…
Here’s an interesting idea worth trying. Tom Antion over on Great Public Speaking suggests making eye contact with individuals in the audience and hold it for 4 seconds. I think that four seconds is a l-o-o-o-o-n-g time. So, maybe 2-3 seconds.
His point is that if you do so, you are more likely to make a…
