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Legal Marketing Blog A blog dedicated to lawyer marketing in any size law firm

Tag Archives: project management

Legal Project Management is for Real!

Posted in Marketing Tips

Lawyers have always done project management. They haven’t called it that nor done it in a systematic way. But if you’ve ever managed a legal matter (project) you have done project management, more so if you managed a team, worked within a budget, and on deadline. But, as I mentioned, it’s was likely done in… Continue Reading

Value Pricing Shouldn’t Be Left Entirely to the Client

Posted in Marketing Tips

Obviously, pricing is an important part of marketing your legal services. There is no question that price sensitivity is real; and that clients, particularly in these economic times, are feeling the pressure to minimize legal costs. Some argue that the cost of legal services should be driven solely by what the client is willing to… Continue Reading

Has the Hourly Billing Model Become An AFA?

Posted in Marketing Tips

In a telephone conference earlier today with a client talking about legal project management and alternative fee arrangements, I was struck by a statement by one of the partners on the call. Although he recognized clearly that AFAs, especially fixed fee matters, makes project management more urgent in today’s legal world. He went on to… Continue Reading

Avoid Marketing Procrastination

Posted in Marketing Tips

Do you procrastinate in your practice by delaying drafting that motion, or answering those interrogatories, or reviewing your pre-bills? If so, then I’ll bet you aren’t doing much better with your marketing activities either. Right? Then you beat yourself up at the end of the day for failing to progress on many of them. Well,… Continue Reading

Legal Project Management as Marketing Tool

Posted in Marketing Tips

It comes as no surprise that legal project management is a hot topic. What did surprise me was the emphasis it got in the recent 2010 ACC/Serengeti Managing Outside Counsel Survey Report released last week. The summary/press release I saw mentioned project management or matter management 12 times. “Controlling spending on outside counsel remains the top priority… Continue Reading

How Project Management Can Help Your Marketing

Posted in Marketing Tips

Patrick Lamb has this week a post about project management on his In Search of Perfect Client Service blog. Specifically, he comments on the Legal Project Management Quick Reference Guide written by my colleague Jim Hassett of LegalBizDev. Pat reviewed a copy of the guide and endorses not only the importance of project management (particularly… Continue Reading