PR

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There was a time, in the early days of legal marketing (mid-80’s) that hiring PR firms was what BigLaw management thought solved this “marketing thing.”

At that time law firm’s PR efforts were NOT very successful. Reason: Whether they were just bashful or afraid of repercussions from the state bar, some lawyers wouldn’t even cooperate…

It is not a bad idea to remind ourselves once and awhile about the differences between advertising and publicity. I’ve written on the topic several times and reference a couple of them with links below.  It’s important to keep in mind that (good) publicity is more effective than advertising, because someone else is quoting you…

Don’t be a snob, and all PR needs to be personal.

That’s it.

Okay, maybe a bit more detail is warranted. The first tip: don’t treat a reporter from an unfamiliar publication as someone to shun, since you may regret it one day when he or she is with a major newspaper.  That comes from…