Do you really know who you are? Maybe… maybe not. When I work with lawyers to articulate their personal brand it is generally clear… that it is not clear. What is the solution? We need outside perspective. So, I have them ask a few people who know them very well, to answer a few questions.
Personal Brand
Legal Marketing: The Big Word for 2011
By Paula Black on
Posted in Branding and Positioning
Last week we talked a bit about personal branding again. Who you are and what you want to project to the world. But the truth is, you can craft the most perfect personal brand in the world, but if no one knows about it, it means nothing. That’s why, starting today, we must all make…
Personal Branding: Increasing Your Visibility
By Paula Black on
Posted in Branding and Positioning, Business Development
You can’t have a brand without visibility. It’s rocket fuel for your marketing and business development efforts. We’ve discussed the importance of Google (if you haven’t yet, go Google yourself… you may be surprised what potential clients will see first), but there are many other options to increasing your visibility… and credibility.
Question of the…
Personal Branding: Narrowing Your Market
By Paula Black on
Posted in Branding and Positioning
Strong branding REQUIRES that you have a clear target market. In other words: any group, or individual (for that matter) that you need in order to succeed. Your homework for the week: Sit down and think about who YOU want to gain business from. It could be fortune 500’s, financial institutions, rocket scientists OR… other…
Attorney Branding: The VERBAL identity
By Paula Black on
Posted in Branding and Positioning
This week we need to address the second step in defining your personal brand. The verbal identity. You’re not just a lawyer… you’re a specialist. It may be in criminal law, real estate law or immigration. How can you own a slice of your specialty? This is the time to verbalize the big idea that…
Lawyer Marketing: What is it and why do I need one?
By Paula Black on
Posted in Branding and Positioning
We’ve spent the past few weeks looking at your firm brand. What it is, how it’s conveyed and what it means. Now I’d like to move on to another branding topic: your personal brand. We all know it’s not enough to simply do a great job anymore… you need a competitive advantage. Something that…