Niche practices can be marketed more effectively and cheaper than a general practice in my opinion. Law firms that promote their niche practices will easily standout from the crowd; and can charge more for the practice, if they do.

Two of my posts on niche marketing that come to mind from a few years back

            “Life can only be understood backwards, but it must be lived forward.”  Soren Kierkegaard (1813-1855) Danish philosopher and writer

There is nothing new about lawyers representing small businesses on a retainer basis. It is a good deal for business owners and for lawyers. Businesses get a certain amount of their lawyer’s time involving specified