Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from every other lawyer in their area. I’ve written before about how a
niche practice
Here’s a New Niche Legal Practice for Ya
By Tom Kane on
Posted in Marketing Plans, Marketing Tips
Niche practices can be marketed more effectively and cheaper than a general practice in my opinion. Law firms that promote their niche practices will easily standout from the crowd; and can charge more for the practice, if they do.
Two of my posts on niche marketing that come to mind from a few years back…
How are You at Selling a Preventive Law Practice?
By Tom Kane on
Posted in Marketing Tips
“Life can only be understood backwards, but it must be lived forward.” Soren Kierkegaard (1813-1855) Danish philosopher and writer
There is nothing new about lawyers representing small businesses on a retainer basis. It is a good deal for business owners and for lawyers. Businesses get a certain amount of their lawyer’s time involving specified…