Navigating the Turbulent Waters in an Evolving Legal Marketplace
This is the second encore of my post from December 2005, and from a business development standpoint, it is worth repeating:
December 4, 2005 Posted By Tom Kane
Ignore Your Friends At The "Business" Holiday Party
Hey, you can get together with your friends anytime. From a lawyer marketing standpoint, you don’t want to…
You don’t have to build a referral base through a Bar Association only. Look around your everyday life and make networking fit in.
This week we asked: Where have your best referrals come from?
1) Professional Organizations (Bar Associations, ect…) – 19%
2) Personal Causes – 26%
3) Community Organizations/ Schools – 13%
4) Neither…
You don’t have to build a referral base through a Bar Association only. Look around your everyday life and make networking fit in.
This week we asked: Where have your best referrals come from?
1) Professional Organizations (Bar Associations, ect…) – 19%
2) Personal Causes – 26%
3) Community Organizations/ Schools – 13%
4) Neither…
I often find myself counseling clients who have trouble committing to organizations. In fact, if I had a dollar for every client who joined the local Bar Association and then called it a day I would be…well, I’d be a wealthy consultant. One of my main goals in working with a new client is to…
Promoting yourself is not about you, it’s about the other person. I ran across an article on the ABA Journal online where Ari Kaplan is talking about the value in promoting/congratulating others and how that can pay dividends in promoting yourself. It reminds me of the phrase attributed to Zig Ziglar; to wit:
“You…
Usually, I don’t post about articles that are only available by subscription, since most readers are not going to sign up and pay to see the article. However, a recent one on LawyersUSA Online gave some pretty simple steps to increase referrals, and I thought they were worth mentioning.
The five pretty basic tips include:…
Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word “networking” that is the culprit. Think of it as enjoying yourself at events.…
After 15 years of working with both individual lawyers and firms there has never been one strategy that could work for all. The strategies are as varied as the individuals implementing them. For some, "thinking outside the box" is the route to follow, while others fare better when focusing on the basics. Taking into account…
This will conclude my encore postings of my Top Ten Marketing Tips from 2005 (due to my office and family moving back to my beloved North Carolina) with marketing tip No. 10:
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