You may think that that is so obvious, that my mere mentioning it is dumb. Not so fast. Too many lawyers are into activities to be active…they think. Some believe that by going to enough social events (online or otherwise), or business meetings, or community events that they will pick up work. Maybe or maybe
networking
Stop Wasting Time – Network Smartly
By Tom Kane on
Posted in Marketing Tips
First, get over your fear of networking. How? Treat it as an opportunity to meet and get to know new friends. As I said in another post, don’t put pressure on yourself by thinking you have to come away with a new client every time. Just enjoy yourself!!
Okay, but that doesn’t mean you…
Legal Business Development: Networking for Introverts
By Paula Black on
Posted in Building Relationships
Lawyers who reject the necessity of networking to one’s career and book of business may forever be dependent on others to feed them. There are many lawyers who bury themselves in work and sometimes busy work just to avoid not having to attend a networking event. Does this sound familiar? Well… I have good news…
Building a Network for Success
By Tom Kane on
Posted in Marketing Tips
A referral network does not just happen. Like everything else in legal marketing, it takes work. William Melater, the Dis-Associate contributing author on Attorney at Work, tells us that it doesn’t matter where you went to school or your class rank. What does matter, if you are to “be successful as a lawyer,” is…
Don’t Look at Networking as Networking
By Tom Kane on
Posted in Marketing Tips
I know that many lawyers are turned off, if not terrified by the concept of networking. The idea of walking into a room full of strangers and striking up a conversation is truly worse than a root canal. I can’t say that I’m overly comfortable with networking myself.
However, I found an article entitled “Bad…
Encore Post: Networking During the Holidays
By Tom Kane on
Posted in Marketing Tips
With the crush of year-end and the busyness of the holidays, I decided to post an encore of a holiday post I did in 2007 on reaching out and touching clients and referral sources by telephone during the holidays. Personal attention is better than (but not to the exclusion of) holiday cards. Here it is:…
Networking Requires Getting Off Your Duff!
By Tom Kane on
Posted in Marketing Tips
Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it’s time to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by…
Use Networking to the Maximum at Conferences
By Tom Kane on
Posted in Marketing Tips
Okay, you’ve decided it’s time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources are other lawyers, you would want to go to bar association meetings, and…
Legal Business Development: It’s All About Relationships
By Paula Black on
Posted in Building Relationships
This week I participated in a networking event at the University of Miami School of Law. They called it "Know-How to Network" and invited eight lawyers, a Judge and me to mingle with an intimate group of 20 students at a cocktail party designed to give the students an opportunity to experience a networking event first…
Organized Networking Makes Sense
By Tom Kane on
Posted in Marketing Tips
Too often when working a room, many of us do so with little thought on being organized. As lawyers, we are methodical by nature in many of our dealings, but I expect networking isn’t one of them. Then, I ran across a post Bruce Allen did on his Marketing Catalyst blog during the holidays, that…